Scranton Central HS 1958 Yearbook (Scranton, PA) - Full Access

Sixty Seconds of Unbroken Noise The lament of all televi ion viewers i brought to light. 1-fo<Lard Gardnu. '61 ' 'A· ·n now a word from our pon or." beam the roiling tel 'i ion celebrit). Immediately. a clear picture of a .creen-to- creen . alcsman enter our home . the initial imag fades a\\ ay. the TV \'iewcr i. then ubjectcd to a bar– rage of exuberant omment . extol– ling the , -alue and content of peanut butter. pogo tick. portable gutter , and paper clip. . Tho e of u who do not head for the kitchen at the mention of the ensuing commercial ha\'e be •n thor– oughly indoctrinated by the u ual mn of me age • which gcnerall) fall into three categoric : fir t i the car– toon commercial. next the dramati– zation. and finally the liw me age. The cartoon commercial feature an animal or a human being l both drc . cd in men' clothing 1 who u e the produ t. Though this t ·p of ad,·crti. ing i amu. ing. the ob,iou. exaggeration of the product'. . ize and err t uch a gleaming teeth or rapid!) reduced wai. tlinc tend to di. tort the product and di courarre the onsumcr. Th dramatization i a filmed me - . age which feature a person up– po. cdly "in the know". The do tor. golf ''pro". mO\·ie actor. or typical family ' alway con. i ting of two photogenic ne\\'ly-wcd . liYing in a ranch-type home are .hown de– . cribing the product in glowing term . \\'e arc told how the chemical XYZ123 doctor call it a pirin can hangc our live. . Thi i then demon– strated a the unpopular young lad become the mo t-. OtiQ'ht-after chap 10 upon receipt of hi new fla blight batteric. or cough yrup. The la t and mo t de,·a tating form of product elling i the Jive pitch. After the announcer i intro– duced. the Yolume cern to triple a we ce a )i, demon tration. Thi onclu. i,·el: prO\ e that Brand X "hich ha b en doctored up con– . idcrabl) infinitely inferior to ··om brand.'' It i then . ugge ted that the inventor hould be bani hed to iberia for the terrible product he ha forced upon our ci,·ilization. Of cour c. ince our product out ell Brand X in all Leading market the announced fail to add ··an leading mark t. in Walla-Walla" . all we are a. ked to do i purcha e a year' . upply of the product. It i. then that we arc treated to a natural phenomenon. The an– nounceL without blinking an eycla.h and looking u traight in the eye, recite a long me . age. Don't be fooled. hO\\ e\·er. Thi. i only becau e the man holding the cue card ha ,·cry teady hand . Finall}. the ixty . cond of agoni– zing pain are concluded. De pite th fact that mo t tar are adept at neakin~ in free plucr and the name of the product i. prominently di - played throughout the ettinrr, we arc generally entertained until the next commercial. If you arc. howc\er. one of the \ iewcr \\'ho cannot tand the thou- and of commercial aired \\'eekly. there are on!) three .olution that I can offer you. An cconomi problem– .oker an ea. ily purcha able thinga-ma-jig which will, when pre. ed. . ilence the announcer's ,·oi c. The two more expen j,·e olu– tion haYc not been te. ted exten iYe– ly yet. but you don't mind being a guinea pig. You can Yolunteer to ha\e a pay-TV in. tailed in your home. or you can appl~ the ole of your foot to the mouth of the an– nouncer. Boy. \\ill that hmt! Only one di. ad,·antage. It won·t hurt the announcer: it will hurt you. That gla n the TV tube i pretty .harp, you know. Sanctuary 1\.at/uyn ZymkosJ..i, '59 tumbling . tream ran from the clutchc of a hadowcd mountain nd found refuge in the arm of a . ih·er lake: I fled from the complcxitie of life And found refuge in you. my od. Pursue Thy Path Eu!!,t1U .\'olan. '58 \ \' h~ tarry thu . \\·hy he itate? tri'e on. pur ue thy way. top not to line;er by the road, For night oon darken · day. Tho plea ant glen. and luring . tream. l ay beckon thee to . tay. Lo. e not thy purpo e. nor thy aim; ontinue on thy way. And if you loath yom loncl: path, ~fy hand. hold in thin own; And we hall linger. but a \\ hile. Then ha. ten on. alone. Tempe t-to ed and toil-spent And doubtful of thy cau c. Yet creep and crawl and tumble on; Thy time hall come to pau e. 1:\IPRE ION...